Set on a strikingly unconventional stage, SEP7IMO DIA is an ode to the trio’s fiercely innovative artistic approach and musical legacy. The show picks up on the wave of euphoria that Soda Stereo unleashed in Latin America and beyond, and celebrates the iconic band’s deep connection with its fans.

A young man named L’Assoiffé, who thirsts for meaning and social justice and dreams of a better world, feels trapped. When he plugs into the music of Soda Stereo, he is whisked away to an inner world and is set free. The music of Soda permeates this inner world, spawning an entire civilization that resonates to the group’s music, poetry, culture and iconography. The inhabitants of this realm become the physical embodiments of the music. After experiencing a series of events and emotions inspired by the lyrics of the songs, L’Assoiffé ultimately realizes that the music we carry in our hearts is as faithful as a true friendship – deep and eternal.

The music of legendary rock group Soda Stereo was – and continues to be – the soundtrack of the lives of millions of Latin Americans. The trio formed in 1982 by Gustavo Cerati, Héctor “Zeta” Bosio and Charly Alberti branded into history the sounds of the post-military dictatorship decade of the 1980s, the golden age of Argentine rock. Soda Stereo’s debut was marked by a thirst for change, boldness, irreverence, and great pop hits with a post-punk energy. The band established a strong bond with fans and attained nationwide popularity. Album after album, Soda Stereo continued to reinvent itself with new sounds and new looks largely inspired by the British new wave scene, seducing new generations of fans along the way. The band covered a staggering amount of stylistic ground throughout their career and had a discography that was on par with their British and American peers. Soda Stereo soon became the most popular rock band in Latin America with an influence that extends to nowadays.